Kashif Ahmed – UX Portfolio & Other Things

PORTFOLIO
Kashif Ahmed
UX Design & Strategy
Ecommerce Optimisation
Design Leadership
LONDON, UK

LinkedIn: www.linkedin.com/in/ka-pm/
Email: ahmedkashif@gmail.com
Phone: +44 (0) 7709 546330

Hi! I'm Kashif

Thanks for dropping by. I’m a London based UX Design Strategist and E-commerce Optimisation Specialist. Get in touch with me.

I approach design holistically with empathy with objectives using frameworks

Coming from experience in UX, Product Management, and E-Commerce I use a multi-disciplinary approach to design. My in-depth research helps me connect with the users and anticipate issues while keeping the business goals and developmental effort in focus.

I love to simplify complexities and make scalable designs that users enjoy.

Why do you need a UX expert?

Do you have a great idea but you not sure how to approach the design?

UX experts solve this problem on a regular basis and have a systematic approach to arrive at a visual design solution. As a UX expert, I bring a customer centric perspective and weigh in concepts like mental overload, ease-of-use, conversion & delight. At the same time, I keep your business goals in focus and stress over key metrics that drive your business.

New features cramping up your design? Is your current design scalable?

Solving for 10, for 100, for 1000, for 10000 can result in very different visual outcomes. Planning for this before-hand can save you a lot of money and prevent design revisions at a time when your focus should be on growth. Working with the right UX design leader helps you make the short term savings and long term gains.

Is a new feature proving too complex for your users?

With techniques like user behaviour testing, analytics review, prototyping, I can test and assess every feature before it goes into development & production. Working with both qualitative and quantiative data, I can iron out the hurdles that affect the adoption of a new feature.

Your numbers are good but can they be better?

App and website analytics give you only a part of the picture. It is not a substitute for qualitative insights that only expert human analysis can observe and recognise. When you understand these hurdles in the usage pattern and solve to optimise them, you the x-times boost in conversion.

Expertise

UX Research

Surveys

User Interviews

Desk Research

Data Analytics

Competitive Research

Usability Testing

UX Reviews

Heat Maps

Content Analysis

User Behaviour Research

UX Solution

Information Architecture

Sitemaps

User Personas

Wireframes

UI Design

Prototypes

Design Systems

UX Validation

A/B Testing

Multi-Variate Testing

Segmented User Testing

Conversion Rate Optimisation

Webinars

Recognition

Kashif is a clear and logical thinker, making him an invaluable partner on new web projects. He is able to think through the implications of digital ideas to stress test them from a UX perspective.

He is also able to contribute great ideas of his own. Kashif is extremely personable, and an absolute pleasure to work with. He is quick, highly capable, and very thorough.

I would recommend him to any company looking to put together a complex online product.

David's LinkedIn

Kashif is one of the most talented, creative and professional user experience analysts I have ever had the privilege to work with.

The quality and creativity of his work was simply exceptional that it brought the user journey and user interface of the web portal to a completely different level.

I was the IT project manager of this effort from the client side (ADAC) and thanks to Kashif and his colleagues, all of the key stakeholders from P&D were more than pleased with the results. I would recommend him on any web redesign project eyes closed!

Costa's LinkedIn

I really appreciate Kashif's dedication to design, his way of sweating the details. I'm also a really big fan of his commitment to constantly improving. Each time there's feedback, he latches onto it to take that forward towards a solution.

This makes #design better, and it makes our output better. I'm seeing the little things appear like animations/motion on the MMUK layouts we're coding, and it's paying off nicely.

Kashif you're an amazing manager and it's such a pleasure to work with you everyday! You're always happy to provide constructive feedback and the expanse of your design knowledge is very impressive. You have been such a great mentor for design and the migration to Figma :figma:

It's clear that you are dedicated to your role and always put 110% into every task you do, whether it's workshops, blogs, training and every design task! Absolutely class job, keep being amazing.

Projects & Casestudies

Big Bus Tours

Re-imagining booking management for the largest bus tour operator

Platform : Web
Industry : Tourism / Booking Management

Ozonetel

Homepage redesign with insights from A/B tests.

Platform : Web + Responsive
Industry : Contact Center Solution

Globodox

Transforming UI for Globodox Windows Software to a Web App

Platform : Web
Industry : Document Management Software

Tupelo Life

User Research and UI Design for Tablet App

Platform: Android
Industry: Health / Remote Patient Monitoring

Abu Dhabi Airports

An intranet solution for the Abu Dhabi Airport Terminal project

Platform: Web / Intranet,
Industry: Airport Operations and Management

PregnantPlate

A web app to help pregnant women make healthy & safe food choices

Platform: Web
Industry: Health

Blogs & Articles

Ebook Reader

Aspen Publishing, wanted to convert their textbooks to ebooks that can be read on computers and tablets. The ebooks would have have interactive elements to

How do customers make buying decisions while shopping online?

Imagine being in a supermarket and comparing two different brands of mayonnaise. Finding it difficult to decide to go for Brand A or Brand B?

Touch Screen – UI

A smallish research I had done from 2011 when touch screens were fairly new. Understanding the technologies and listing the pains and opportunities for designers back then.

The Pillars of E-Commerce

Successful e-commerce operations stand on strong pillars. If you are planning to enter a new market or facing challenges in your current e-commerce setup, the

Using motion for Attention, Impression & Action

Let’s start with an example of a customer service interaction. Imagine you ask a question to a customer service rep. They make eye contact, have

Coupon Codes Uncovered: Bridging the Gap Between Consumer Satisfaction and Profitability

The idea of getting a discount over the actual price, however small, makes users feel good about their purchases. It makes the users feel smart

How is it Done – User Behaviour Reviews

As part of user research conducting user behaviour reviews is key step. I use an app called HotJar that records user interactions on a website