Coupon Codes Uncovered: Bridging the Gap Between Consumer Satisfaction and Profitability
The idea of getting a discount over the actual price, however small, makes users feel good about their purchases. It makes the users feel smart
Thoughts
Using motion for Attention, Impression & Action
Let’s start with an example of a customer service interaction. Imagine you ask a question to a customer service rep. They make eye contact, have
How is it Done – User Behaviour Reviews
As part of user research conducting user behaviour reviews is key step. I use an app called HotJar that records user interactions on a website
Touch Screen – UI
A smallish research I had done from 2011 when touch screens were fairly new. Understanding the technologies and listing the pains and opportunities for designers back then.
How do customers make buying decisions while shopping online?
Imagine being in a supermarket and comparing two different brands of mayonnaise. Finding it difficult to decide to go for Brand A or Brand B?
The Pillars of E-Commerce
Successful e-commerce operations stand on strong pillars. If you are planning to enter a new market or facing challenges in your current e-commerce setup, the
Coupon Codes Uncovered: Bridging the Gap Between Consumer Satisfaction and Profitability
The idea of getting a discount over the actual price, however small, makes users feel good about their purchases. It makes the users feel smart
Using motion for Attention, Impression & Action
Let’s start with an example of a customer service interaction. Imagine you ask a question to a customer service rep. They make eye contact, have
How is it Done – User Behaviour Reviews
As part of user research conducting user behaviour reviews is key step. I use an app called HotJar that records user interactions on a website
Touch Screen – UI
A smallish research I had done from 2011 when touch screens were fairly new. Understanding the technologies and listing the pains and opportunities for designers back then.
How do customers make buying decisions while shopping online?
Imagine being in a supermarket and comparing two different brands of mayonnaise. Finding it difficult to decide to go for Brand A or Brand B?
The Pillars of E-Commerce
Successful e-commerce operations stand on strong pillars. If you are planning to enter a new market or facing challenges in your current e-commerce setup, the